Energy BBDO and Extra Gum struck magic with the viral online film “Sarah & Juan.” Told with emotional storytelling, the love story came to life through music, featuring a custom cover of Elvis Presley’s “Can’t Help Falling in Love” recorded by Haley Reinhart.

As an artist, Haley brought an incredible nuanced voice, tone and essence to the song. We recorded the cover together, and filmed an official music video for the single—always ensuring that the integrity of our musical artist, and the brand’s narrative were never compromised.

In the latest installment in the Give Extra, Get Extra campaign, “The Story of Sarah & Juan” celebrates how small moments can lead to meaningful connections.