AMV BBDO and PepsiCo UK launches ‘unbelievable’ YouTube channel with integrated campaign support for Pepsi Max.

The strategy for the campaign was informed by the understanding that, for our audience, the discovery that a no sugar drink still has maximum cola taste is “unbelievably” good. To bring this to life, we’ve created, collaborated on and curated a host of unbelievable feats and experiences.

To create the content we worked with talented YouTube personalities, pairing some of the best emerging YouTube directors like Jack Howard, TimH and Adrian Bliss, with some of the most unbelievably skilled talent like Damien Walters, F2 Football Freestylers, Storror Group & Mindtrick, to push their content to new heights.”