Pepsi MAX launched the next innovative stage of their ‘Unbelievable’ campaign, combining the DOOH platform with cutting-edge technology to revolutionise how we see city streets.

The technology, which is exclusive to Pepsi MAX, was launched to commuters and shoppers on one of London’s busiest roads, New Oxford Street. A bus stop six sheet showed a live feed of the street ahead, giving the illusion of a see-through display. However, as people wait and watch, bespoke creative content showed an array of incredible scenarios unfolding on the street, instantly whisking Londoners away from their ordinary environment and placing them into something completely unbelievable.”