The Anchor Masterbrand TVC campaign shoot (Exit Films/Kiku Ohe) gave us a glimpse into the lives of some pretty special talent, and left us with hours of stunning footage. We decided to delve deeper. So we interviewed each of the talent and got them to tell their story, then we laid Exit’s footage to the interview audio, with some cutaways, and the stories came alive.

 Dayna Grant 
CLIENT
Fonterra
BRAND
Anchor
OFFICE
Auckland
MEDIUM
Online
 Dayna Grant 
CLIENT: Fonterra
BRAND: Anchor
OFFICE: Auckland
MEDIUM: Online

The Anchor Masterbrand TVC campaign shoot (Exit Films/Kiku Ohe) gave us a glimpse into the lives of some pretty special talent, and left us with hours of stunning footage. We decided to delve deeper. So we interviewed each of the talent and got them to tell their story, then we laid Exit’s footage to the interview audio, with some cutaways, and the stories came alive.