Sugar energises the body. Caffeine and Guaraná provide mental energy. So to launch the sugar-free V Zero, we put V drinkers’ mental energy to the test. Using brain scanning technology, we harnessed the power of the mind for a challenge: levitate a two-ton, 20ft. shipping container using only your mental focus. We measured each competitor’s focus with E.E.G. brainwave headsets.

 Battle of the Minds 
CLIENT
Frucor
BRAND
V Energy
OFFICE
Auckland
MEDIUM
Online
GENRE
Event
 Battle of the Minds 

Sugar energises the body. Caffeine and Guaraná provide mental energy. So to launch the sugar-free V Zero, we put V drinkers’ mental energy to the test. Using brain scanning technology, we harnessed the power of the mind for a challenge: levitate a two-ton, 20ft. shipping container using only your mental focus. We measured each competitor’s focus with E.E.G. brainwave headsets.

CLIENT
Frucor
BRAND
V Energy
OFFICE
Auckland
MEDIUM
Online
GENRE
Event