Flare BBDO and BBC Worldwide have created a campaign to launch BBC Earth’s new strand of programming about humans – ‘Being Human’.

The films celebrate how amazing it is to be human from the perspective of someone who can never quite be human – one of the world’s most advanced humanoid robots – Sophia.

Sophia acts as a spokesperson for the new season, highlighting that even something as technologically advanced as her can never truly match the complexity of humans.

 Being Human 
OFFICE
London
Medium
Broadcast
Genre
Lifestyle
 Being Human 
CLIENT: BBC Worldwide
OFFICE: London
MEDIUM: Broadcast
GENRE: Lifestyle
 Other films in the series