Flare BBDO and BBC Worldwide have created a campaign to launch BBC Earth’s new strand of programming about humans – ‘Being Human’.

The films celebrate how amazing it is to be human from the perspective of someone who can never quite be human – one of the world’s most advanced humanoid robots – Sophia.

Sophia acts as a spokesperson for the new season, highlighting that even something as technologically advanced as her can never truly match the complexity of humans.