To celebrate BT Sport’s 4th Season we created “Four Competitions, One Venue”. The campaign uses footage from the Premier League, UEFA Champions League, UEFA Europa League and Emirates FA Cup to celebrate BT Sport as the only place to watch the combination of these four premier competitions.

Aimed at football fans, our main films brings to life the breadth of BT Sport’s football offering by piecing together key moments from the four competitions as though they are happening at the same time. To raise the profile of the films we worked in partnership with Universal records and Chase & Status to create a bespoke remix of their ‘When it all goes wrong’ track. With a focus on personalisation we also worked closely with Facebook and Google to produce specific edits for each platform.

 4 in 1 
CLIENT
BT
BRAND
BT Sport
OFFICE
London
Medium
Online Broadcast
Genre
Sports
 4 in 1 
CLIENT: BT
BRAND: BT Sport
OFFICE: London
MEDIUM: Online + Broadcast
GENRE: Sports

To celebrate BT Sport’s 4th Season we created “Four Competitions, One Venue”. The campaign uses footage from the Premier League, UEFA Champions League, UEFA Europa League and Emirates FA Cup to celebrate BT Sport as the only place to watch the combination of these four premier competitions.

Aimed at football fans, our main films brings to life the breadth of BT Sport’s football offering by piecing together key moments from the four competitions as though they are happening at the same time. To raise the profile of the films we worked in partnership with Universal records and Chase & Status to create a bespoke remix of their ‘When it all goes wrong’ track. With a focus on personalisation we also worked closely with Facebook and Google to produce specific edits for each platform.

 Other films in the series 
 Bicycle Kick