Pepsi Max and The Robin Collective opened their doors to a unique multi-sensory experience, designed to explore the senses through a variety of interactive, edible and ingenious experiences.

Located at the top of Brick Lane in Shoreditch, The Cherry Rooms took visitors on a journey of taste and discovery through four different rooms. From a cola rain room and the UK’s first edible cherry tree to molecular mocktails from leading mixologists, this multi-sensory flavour experience unlocked senses in ways that have never been done before.