After recognising that car buyers remain extremely frustrated when trying to find consistent and clear information about electric cars, Flare BBDO and Go Ultra Low, a joint government and car industry initiative, have developed a new brand campaign, ‘Electric Sceptics’.
The aim of the campaign is make car buyers aware that Go Ultra Low is the best place to get answers to all their questions on electric cars. In doing so the hope is that car buyers will become more confident when deciding if an electric car is right for them.
The films are supported by radio and press, which drive awareness that all your electric car questions can be answered at GoUtraLow.com. Digital display then directs car buyers to the pages on GoUltraLow.com where they can get a relevant answer to a specific question.
After recognising that car buyers remain extremely frustrated when trying to find consistent and clear information about electric cars, Flare BBDO and Go Ultra Low, a joint government and car industry initiative, have developed a new brand campaign, ‘Electric Sceptics’.
The aim of the campaign is make car buyers aware that Go Ultra Low is the best place to get answers to all their questions on electric cars. In doing so the hope is that car buyers will become more confident when deciding if an electric car is right for them.
The films are supported by radio and press, which drive awareness that all your electric car questions can be answered at GoUtraLow.com. Digital display then directs car buyers to the pages on GoUltraLow.com where they can get a relevant answer to a specific question.