Éxito, founded in 1949 and belonging to the Éxito Group, is Colombia’s largest department store. It’s a brand thought for the whole family. Éxito is Colombia.

 Éxito Group had a reduced budget for a content piece with stock images that would celebrate Father’s Day, however our creative team wanted to offer a creative option without having to purchase the photos. After some investigation we found a father that had his whole family history in a bunch of slides, so we decided to direct our narrative towards the story of this valuable character.