Éxito, founded in 1949 and belonging to the Éxito Group, is Colombia’s largest department store. It’s a brand thought for the whole family. Éxito is Colombia.

 Éxito Group had a reduced budget for a content piece with stock images that would celebrate Father’s Day, however our creative team wanted to offer a creative option without having to purchase the photos. After some investigation we found a father that had his whole family history in a bunch of slides, so we decided to direct our narrative towards the story of this valuable character.

 Gracias por darlo todo papás 
CLIENT
Éxito
OFFICE
Bogotá
Medium
Online
YOUTUBE VIEWS
203,673
 Gracias por darlo todo papás 
CLIENT: Éxito
OFFICE: Bogotá
MEDIUM: Online
YOUTUBE VIEWS: 203,673

Éxito, founded in 1949 and belonging to the Éxito Group, is Colombia’s largest department store. It’s a brand thought for the whole family. Éxito is Colombia.

Éxito Group had a reduced budget for a content piece with stock images that would celebrate Father’s Day, however our creative team wanted to offer a creative option without having to purchase the photos. After some investigation we found a father that had his whole family history in a bunch of slides, so we decided to direct our narrative towards the story of this valuable character.