WHISKAS®, in collaboration with MediaCom and Google, have announced that the WHISKAS® “Kat Institute of Technology” – or K.I.T. – is now open. A brand-new global content platform, WHISKAS® Kat Institute of Technology provides cat owners with the answers to the burning questions they want to know about their cats. Using funny and playful videos, K.I.T. helps educate owners on everything from nutrition and care to behaviour.

The prestigious WHISKAS® Kat Institute of Technology is home to the smartest (and coolest) felines; the world’s leading pioneers in cat technology, behaviour and nutrition. Like its’ partner institution Kitten Kollege (now live in 14 markets globally), WHISKAS® K.I.T. is designed to help educate cat owners in the cutest, most entertaining way possible. The digitally-led campaign utilises Google search data to identify and provide answers to the most frequently asked questions that cat owners are searching for online.

As one of the UK’s best loved cat care brands, WHISKAS® has 60 years of expertise to impart to cat owners. The content platform is a category leading collaboration with Flare BBDO, Mediacom and Google; helping WHISKAS® to become the online reference for cat care.

 Kat Institute Of Technology 
Mars Inc.
 Kat Institute Of Technology 
CLIENT: Mars Inc.
BRAND: Whiskas
OFFICE: London
MEDIUM: Online
GENRE: Comedy
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