Martini wanted to engage a younger audience and own a space in time where friends relax and enjoy a drink together and promoting Martini as a lifestyle choice. We developed a series of lifestyle films that would live on social and youtube that promoted that lifestyle with thought and feeling. Films with style, food and drink.
Combining the shoots and films into a batch we were able to provide a bank of films that were strategically linked and released for a longer life span.
Martini wanted to engage a younger audience and own a space in time where friends relax and enjoy a drink together and promoting Martini as a lifestyle choice. We developed a series of lifestyle films that would live on social and youtube that promoted that lifestyle with thought and feeling. Films with style, food and drink.
Combining the shoots and films into a batch we were able to provide a bank of films that were strategically linked and released for a longer life span.