We asked people to describe the intense taste of Pepsi MAX Cherry and then, partnering with GIF-ITI artist INSA, brought their words to life.
A 360 degree camera rig was built around the installation using 90 cameras, allowing every angle of the art to be captured simultaneously. Each artwork was painted twenty four times over, layer upon layer, so they would animate when put together using stop motion.

 Taste Revolution 
CLIENT
PepsiCo
BRAND
Pepsi Max
OFFICE
London
MEDIUM
Online
YOUTUBE VIEWS
3,000,711
 Taste Revolution 
CLIENT: PepsiCo
BRAND: Pepsi Max
OFFICE: London
MEDIUM: Online
YOUTUBE VIEWS: 3,000,711

We asked people to describe the intense taste of Pepsi MAX Cherry and then, partnering with GIF-ITI artist INSA, brought their words to life.
A 360 degree camera rig was built around the installation using 90 cameras, allowing every angle of the art to be captured simultaneously. Each artwork was painted twenty four times over, layer upon layer, so they would animate when put together using stop motion.