There are plenty of perfectly-curated parenting photos online. We all know the ones. But when we compare ourselves to these ‘perfect’ moments, it can leave us feeling a little less confident in our own abilities.

We call this “COMPAREnting”.

The Quaker brand has been nurturing the good in Canadian families for generations. So, we’re reminding parents to stay confident in knowing that no parent has it all figured out. Let’s celebrate the perfectly imperfect reality of parenting and #stopCOMPAREnting.