1 in 4 British parents say they never cook with their children. Uncle Ben’s wanted to help change this, with a YouTube channel dedicated to getting kids and parents into the kitchen.

The campaign launched with the multi award-winning ‘Where’s the kitchen?’ social film. An estate agent, played by a comedy actor, shows unsuspecting families around a home without a kitchen. Hidden cameras capture the outrage and debate that follows.

 Where’s the kitchen? 
CLIENT
Mars Inc.
OFFICE
London
Medium
Online
YOUTUBE VIEWS
350,822
 Where’s the kitchen? 

1 in 4 British parents say they never cook with their children. Uncle Ben’s wanted to help change this, with a YouTube channel dedicated to getting kids and parents into the kitchen.

The campaign launched with the multi award-winning ‘Where’s the kitchen?’ social film. An estate agent, played by a comedy actor, shows unsuspecting families around a home without a kitchen. Hidden cameras capture the outrage and debate that follows.

CLIENT
Mars Inc.
OFFICE
London
Medium
Online
YOUTUBE VIEWS
350,822