1 in 4 British parents say they never cook with their children. Uncle Ben’s wanted to help change this, with a YouTube channel dedicated to getting kids and parents into the kitchen.
The campaign launched with the multi award-winning ‘Where’s the kitchen?’ social film. An estate agent, played by a comedy actor, shows unsuspecting families around a home without a kitchen. Hidden cameras capture the outrage and debate that follows.
Mars Inc.
Uncle Ben’s
London
Online
351,600
Hidden Camera
1 in 4 British parents say they never cook with their children. Uncle Ben’s wanted to help change this, with a YouTube channel dedicated to getting kids and parents into the kitchen.
The campaign launched with the multi award-winning ‘Where’s the kitchen?’ social film. An estate agent, played by a comedy actor, shows unsuspecting families around a home without a kitchen. Hidden cameras capture the outrage and debate that follows.
Mars Inc.
Uncle Ben’s
London
Online
351,603
Hidden Camera